The Brief
Abigail wanted a personal logo and identity that could be easily applied through stickers, labels etc. Her cakes are beautifully hand-crafted and that was an important message we wanted to reflect through her logo.

The Solution
The logo has a decadent feel but still retains a ‘home-made’ look which was important for the brand. I introduced a cupcake which is used as a brand mark through her packaging and indeed on her cakes themselves with an icing seal!